The new company’s founders wrestled with the question on the table; do we stay with our original aspirations or change and move to where we think the money is today? The answer’s destinations, while similar, represented two very business propositions. Investment efforts, risks, and monies were all different. We knew it would be difficult to change directions once we had chosen one.
As the discussion dragged on, several points kept reappearing. Did we want to go to the place where success (money) was? If so, did we have the skills and passion to get there?
The uncertainty in this moment was familiar. In the one start-up situation where we did not ask ourselves this question, we aimed for and arrived at a destination that was not interesting or attractive. With hindsight, when the goal was finally within our sight, I found myself in the awkward position of not wanting to be there! The realization triggered an ever present need to always being certain of where I placed my attention.
In my experience, most start-ups chase the money. Without customer revenues, companies fail. The challenge is that companies may fail anyways! The three questions I find myself holding onto, ready to ask with each opportunity.
Do I know where we are going? If not, are we “wandering from country to country, drifting from pillar to post?” (Psalm 105.13)
Do I understand what it will be like when we get there? While money may be one of the measurements, it is not the only one. Roles, culture, and intent (purpose) are factors that I need to consider in additional to many more.
Between where I am today (knowing is very important) and where I want to be, am I willing and prepared to do what is required to complete the journey? I will need the help of others. I will need to be willing to put myself at risk. Adversity, painful moments, and difficulties will come. In each moment, I will need to stay the course.
To the questions my answer is simple and direct; “I am all in.”
