In working with founders in successfully launching their companies, I find a recurring theme which I recognize. With so many balls in the air, which one do you focus on? Is it the hot one? Is it the one with the most downside? Which should you choose and why?
It is too easy to tell stories of those who got it wrong. Great hype but no product. Amazing products but nobody knows they exist and are available. The stories are endless, but they almost always miss the heart of the question. What should one focus on as “the” primary task at hand?
From experience the answer is obvious, even if I easily forget. It is also as difficult to embrace as it is easy to say.
A founder’s primary task is to take care of her/himself.
Unless you are in the game, there is no game to be played. If you are tired, bad decisions and less than attractive outcomes will follow. If you lose everything you hold closest to your heart, is the reward worth the price?
As I watch the reactions to my simple observation, their looks remind me of my reaction when others share these words with me. Disbelief will not alter the outcomes. Denial usually indicates an acceleration in the lessons which are coming.
Care starts with the following.
Take time for yourself. As scarce as time is, find it, seize it, and hold onto it as a gift for recovery, rejuvenation, and reflection. Create space for Life and Divinity to work with and for you. Follow the psalmist counsel; “O Israel, wait and watch for God – with God’s arrival comes love, with God’s arrival comes generous redemption.” (Psalm 130.7)
Rediscover one’s priorities in context of what others can and are doing. Working with others creates opportunities to collaborate and see more. Use trust to see what others can do.
Prioritize and focus on what needs to be done. Taking on the important areas where you can add the most value often sets a stage with improved insights and opportunities.
