Reviews can be dangerous, for everyone involved. Are they formed, shaped, and delivered because of a single instance or insignificant pattern? Do the words and comments capture the broader trend. Perhaps most importantly, what is the intent of the reviewer?
It is the last question that most reviewers miss. Has s/he reflected and taken the time to summarize her or his message into the following bullet points?
My intent is –
The summary of my review is –
My thoughts, if any, on the future include –
For many, myself included, there are very few reviews that are helpful. Even when I hotel and restaurant reviews, I am looking for the three points. Did a fantastic or terrible moment in time create the motivation to write the review? Is the writer looking to drive business towards or away from the establishment? Would s/he go there again? If so, why?
A recent critique of one individual and more broadly the company s/he worked for, reminded me of questions that were still unanswered. I am guessing at the reviewer’s intent. I think I know what s/he wants to do, but I am not sure. While the remarks were mostly negative, the rhetoric suggests that this is the only firm that we can work with. So, what next?
As I think of another individual I recently met, I am struck by the words I would use in a review. My intent is to tell you how thankful I am for who you are and what you do. From my experience and view, you are “always at hand to take the side of the needy, to rescue a life from the unjust judge.” (Psalm 109.31) My thoughts on the future are of hope; may you be as compassionate and caring for yourself as you are for others. Our community is richer because of your presence and actions. May it always be this way.
I know it is not always easy to find the good in others, especially when we disagree. When we find the good, we discover an open door for working together.
