Over the past few weeks, I have listened to young founders pitch their ideas of how to use technology to solve a problem. In working with each, I find myself reminded almost everyone to ask. The premise of a pitch lies in the possibility of your audience responding. Audiences respond in different ways – testing, sharing advice, collaborating, or investing – yet each response begins with an ask.
As I keep reminding myself, there are three underlying reasons to ask.
First, a public and formal recognition that I cannot be successful by my efforts alone. I know this may seem like an obvious truth, but there is rarely an obvious time in the lifecycle of an idea that one shifts from iterating on one’s own to iterating and building with the help of others. I believe in early recognition. Getting others to provide constructive feedback early will help sharpen the idea. Incorporating potential client responses builds confidence. Working with cofounders and others can lighten the load and strengthen the momentum towards success.
Second, in asking I acknowledge specific areas where help is needed. Even more than needing help, I need help with _________. As I verbalize my need, others will affirm or ask questions where may help me see what I am missing. The wonder in mustering the courage to ask is the hope and possibilities which follow with a response. When the psalmist vulnerably asked, “Honor your servant David; don’t disdain your anointed one,” (Psalm 132.10) he permissioned Divinity’s response. I see far more hearts looking to contribute and help than I see closed to the idea.
Third, in asking and accepting help, one intuitively opens oneself to much more than one imagined. When I am asked to help lift a box, I rarely limit myself to the specifics of the ask. There is a natural follow-on to see the ask in context and lend a hand to the broader need. I have debts to many because they gave me far more than my ask.
I dare you to ask. It is an opportunity for much more.
