As I work to understand the threats, real and anticipated, to starting a new business, there are many different ways to categorize them. One basic way is an assessment of the threats intent. At the most basic level there is a reactive response that sits in contrast to a strategy that will be executed regardless of where we are in the start-up process. A different perspective rests on examining the intent. One group uses intentional action to limit our success versus actions. The other is not particularly focused on us. Their actions are intended to make the competitor company successful.
It is a good idea to identify, assess, and understand the threats to one’s business. In addition to taking counter measures, one can use the process as an opportunity to see the world through other’s eyes. Where is the opportunity? Why is it worth pursuing this view? How is my proposition seen from this view?
As the battle heats up, it is natural to hope that they are wrong and we are right. Everyone is fighting to take the same space and be the winning. As the battle heats up, thoughts and prayers come without thinking. “Those who are out to get me – let them fall all over themselves. Those who relish my downfall – send them down a blind alley.” (Psalm 70.2) After all, only one can win.
I would be the last one to suggest that everyone is on your side or mine. There are people who want us to fail. Life likes to remind me that more of my success comes from what I do and not from what others fail to do in preventing me from being successful. Competitors are real. Threats hurt. Hoping that others reap the results of their negative actions is natural.
In going back to the keys to the future, everything starts with my intent, not others. You and I have the opportunity to reach for more. We can act with purpose. I can let Life deal with others while focusing on responding to a higher calling.
