“When they hear what you have to say God, all earth’s kings will say ‘Thank You’.” Psalm 138.4
Selling or distributing products follow a push or pull process. The customer comes seeking or you need to go and create a greater sense of need and value. The degree of the pull factor is often the primary key to extraordinary success. Pull strategies often work for new products when they respond to a clear unmet need. Pull tactics do not work when one attempts to use them with a product that is well known. People already “know” what the product is, have determined that it does not meet their need, and are looking for something more.
People think they understand the Christian God. They are certain their information is accurate so there is little need to explore church, this type of religion, or a potential God relationship any further. Given their experience, they are right. There is a “but” in this logic. People do not know my God!
To often Christians go into the push marketing strategy. They work on the premise that every person “must” choose God, no ifs or buts. There are several tactics. Pushing guilt trips out on people who do not see God the way they see God is one. Another is describing life in terms of a hell, brimstone, and judgement. A third is expressing disgust, anger, and hatred on those who are different from how they perceive themselves.
God is looking for relationship with us, so much so he has arranged everything necessary for it to work – now and forever. In the end however, He wants the choice to remains totally ours. We often ignore God because of what we think he is and what he demands.
God is not out to judge us but to accept us right where we are.
God is not about rules and requirements but about grace and love.
God is looking for open, honest choices with accountability and results.
The only way people will know God is by our testimony. We hold the key.
