Successful enterprises always do something special and often they are the only ones who do it just that way. Restaurants have their special dish; some stores focus on selection while others thrive on customer service; website have instant response and on-time delivery. Everyone is looking to define their value proposition in ways that attract more business and set themselves apart in a unique way.
Yesterday I found myself in two situations with opposite value propositions. The first came in a series of conversations about a difficult work decision. The value brought to the conversations by the parties varied widely. As I began to listen, really listen to what they were trying to say. In the end, I discovered that while each person had something to contribute, his/her contributions did not help resolve my dilemma.
The second situation was completely different. After a long, stressful, and cold day, I found myself in need of good friends and a warm environment. Sharing time with a friend on the phone brought a unique value proposition into focus. His value comes not through words but by just being. Later I slipped into the Russian Baths and rediscovered the overwhelming presence of God’s Spirit. Again, the value did not come through any special action, but by just being.
How do you see God? Have you compared the various gods available to you? Have you taken a fresh look at the value proposition of the god you worship? Do you work to serve your god or does your god add value by just being?
My God is one of a kind. God defies definition most of the time because you and I cannot replicate the value he brings to the table in any other way, shape, or form. Life hurts. Life is often devoid of hope. Life is painful. “He [God] got us out of the mess we’re in and restored us to where he always wanted us to be. And he did it by means of Jesus Christ” (Romans 3.24)
Check my God out! He is available to you too!
